vi合同设计_上海vi设计公司分享vi合同设计、品牌vi设计理念

通过独特的设计形式，良好的vi合同设计可以吸引眼球，从而赢得更多的合作机会，让消费者口口相传。一个成功的vi合同设计不仅能体现企业的意义，而且能够成为企业的无形资产。

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"MarketInvoice believes that entrepreneurs should focus on what they’re passionate about, rather than having to worry about how to finance their business," says Laura Hussey, Creative Partner, SomeOne. "Our strategy was to create a brand that is progressive, friendly and positive. MarketInvoice has an amazing reputation for its customer service, it can solve almost any businesses problem and to do that well, collaboration with its clients is vital."

This strategy of collaboration encompasses the whole of MarketInvoice's rebrand with the 'M' split into two equal parts signifying the role of MarketInvoice and its clients and partners coming together. This idea of duality is played throughout the new identity, unifying everything MarketInvoice says and does.

"It was clear there was a huge brand opportunity in developing a visible strategy to embody the MarketInvoice can-do and pro-active attitude. 'Let’s Make It Happen' was developed as the chosen way to describe not just what they do, but why they do it," explains Simon Manchipp, SomeOne's Executive Strategic Creative Director.

To promote the new strategic position SomeOne created a new multi-channel advertising campaign which focuses on both the new position, and a new product launch, Loans.

"We took a distinctly un-financial approach. 'Easy As Pie' is the way many customers described the interactions with MarketInvoice, in this sector this is a rare accolade," says Shaun Turnbull, Senior lead designer at SomeOne. "We’ve given the brand a new strategic position, a new way of talking and as a result of this, a new look to reflect this."

All images courtesy of SomeOne