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通过独特的设计形式，良好的商标设计重要性可以吸引眼球，从而赢得更多的合作机会，让消费者口口相传。一个成功的商标设计重要性不仅能体现企业的意义，而且能够成为企业的无形资产。

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"This express dip into the 'North' suddenly opened my eyes beyond anything I would have ever imagined," Raphael told Creative Boom. "The place actually fascinated me, everything about it was amazing. So much so that the next year, I decided to return for a longer trip in order to get a chance to see and understand more about this country so often misjudged."

One of the most obvious aspects of Pyongyang which immediately caught his attention was its "retro vibe and architecture". Which is why, during his second visit, he aimed to photograph its unique urban landscape. Through this series, many of the buildings he captured have a very strong Soviet modernist influence with a distinctive Korean style of their own.

"As opposed to many cities, which are now starting to look all the same worldwide, Pyongyang sees very little advertising or visual pollution, offering the visitor a very raw display of its urban form," Raphael adds. "To this day, Pyongyang is still one the most memorable places I have ever visited and, regardless of anyone's opinion on political or economic matters, I think it's fair to say that everyone visiting Pyongyang is left impressed by the city's strong and proud character.

"My images are only a glimpse into a world that seems so distant yet so real, but I encourage anyone curious about the DPRK to go and visit to make an idea for themselves." Discover more at raphaelolivier.com.